1358 Betty Crocker Cookbooks. Even though most of us grew up with Betty and might even feel that we know her personally, she wasn’t a real person! She was “born” in 1921 as an advertising campaign following a contest in the Saturday Evening Post. She became a familiar face when her portrait was first commissioned in 1936, and in 1954 General Mills came up with the famous red spoon logo as Betty’s sign of approval. Here’s a wonderful collection of her cookbooks – how many of them do you have? Finished size of 24” x 30”.