Keep brassy tones at bay with Theorie Purple Sage Brightening Shampoo, a toning shampoo that cleanses away impurities whilst protecting the colour vibrancy of blonde or silver hair.

Enriched with naturally derived ingredients, including Purple Sage, Grape Seed Oil and Keratin, the brightening formula lifts away dirt and grime whilst combating frizz and neutralising unwanted yellow or brassy tones. The replenishing formula seals in moisture and reverses signs of damage on parched, over-treated hair. Dull, brassy locks are transformed: softer, stronger, radiant.