Product Specifications

• Category: Personal Care / Hair Care
• Brand: Dove
• Product Type: Hair shampoo
• Variant / Model: Thickening Ritual (Lavender & Volume)
• Unit Size: 12 oz per bottle
• Pack Configuration: 6-pack (6 bottles)
• Hair Type Focus: Fine or flat hair; volume-focused routines (product positioning)
• Formula / Material Features: Lavender; grapeseed oil; Bio-Protein Care technology (brand positioning)
• Intended Use: Daily shampoo use for routine cleansing (apply to wet hair, lather, rinse; use as directed on label)

Product Description

Dove Thickening Ritual Shampoo (Lavender & Volume) is a daily shampoo designed for volume-focused routines, particularly where hair feels fine, flat, or prone to breakage. The shampoo format is intended to cleanse while supporting a fuller-looking finish as part of an everyday hair care regimen.

In the market, volume shampoos are core, high-rotation items in mainstream hair care—commonly stocked in drug, grocery, and club assortments where shoppers repurchase on routine cycles. This 6-pack configuration supports efficient stocking for retailers, distributors, and multi-location operators that prioritize recognizable, repeat-purchase hair care staples in consistent pack sizes.

Packaging & Format

• Format: Liquid hair shampoo in plastic bottles
• Unit Size: 12 oz each
• Pack: 6 bottles per pack

Key Features

• Shampoo format designed for volume-focused hair care routines
• Lavender & grapeseed oil positioning for a clean, lightweight feel
• Bio-Protein Care technology positioning for strengthening-focused care
• Suitable for everyday shampoo use in routine cleansing programs
• 6-pack supports efficient shelf replenishment and inventory planning