white in 78% cotton, 18% polyamide and 4% elastane from kiton is the white shirt that solves the white shirt's oldest problem — the problem of keeping it white. a white shirt worn every day is a white shirt washed every day. and a white shirt washed every day, in a fabric that cannot sustain the demands of daily laundering, is a white shirt that gradually, inevitably becomes something other than white — greyer, yellower, duller, less luminous and less entirely itself with every washing cycle that passes. the three-material blend in this kiton shirt is the answer to that gradual, inevitable diminishment. the cotton gives the white its natural quality — the organic warmth and the natural luminosity of genuine natural fibre in the most demanding of all shirt colours. the polyamide gives the white its durability — the structural resilience that maintains the cotton's surface quality and the colour's natural luminosity through every washing and every wearing. the elastane gives the shirt its daily ease — the adaptive comfort that makes wearing white every day a genuinely effortless choice rather than a careful occasional one. the result is a white shirt that stays white — warm, naturally luminous and entirely itself through the sustained daily wearing that the italian casual wardrobe demands of its most essential and most frequently worn colour. for the man who wears white every day and requires it to stay exactly right. available on mrpianik.it at discounts from 60% off boutique retail price. white, cotton, polyamide, elastane, kiton — the white that stays white.

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