Custom-Crafted Performance for West Coast Pelagics

The JRI Custom Lures JRI-35 Surface Iron Jigs deliver hand-crafted quality and proven fish-catching performance for serious West Coast anglers. Built with meticulous attention to detail and premium components, these custom surface irons provide the perfect combination of weight, action, and durability for targeting tuna, yellowtail, dorado, and other aggressive pelagics. The JRI-35 represents the dedication to quality and performance that defines JRI Custom Lures.

Premium Design and Construction

• Hand-Crafted Quality: Each jig is individually made with attention to detail that ensures consistent performance
• JRI-35 Profile: Proven shape and size for versatile pelagic fishing applications
• Premium Components: Quality hooks and hardware built to handle hard-fighting gamefish
• Durable Finish: High-quality plating provides maximum flash and withstands saltwater punishment
• Optimized Weight: Balanced for excellent casting distance and ideal surface swimming action
• Custom Quality: Built to the exacting standards that serious anglers demand

Classic Surface Iron Technique

The JRI-35 excels with the time-tested surface iron retrieve that West Coast anglers have relied on for generations. Cast the iron to feeding fish or working birds, let it sink briefly, then retrieve with a rhythmic rod-pumping action that creates an erratic swimming motion. The proven profile and balanced weight create the darting, flashing action that triggers explosive strikes from tuna, yellowtail, dorado, and other aggressive pelagics feeding near the surface.

Built for West Coast Pelagics

Whether you're targeting yellowfin and skipjack tuna on offshore banks, working kelp beds for yellowtail, casting to dorado around kelp paddies and floating debris, pursuing bonito and barracuda in feeding frenzies, or searching for any West Coast pelagic species, the JRI-35 delivers consistent results. The versatile size and proven action make it an excellent choice for a wide range of pelagic fishing situations from Southern California to Baja.

JRI Custom Lures Quality

JRI Custom Lures has built a reputation for hand-crafted quality and fish-catching performance among serious West Coast anglers. The JRI-35 continues this tradition, combining proven design with meticulous craftsmanship that produces results on the water. From party boats to private vessels, JRI Custom Lures are trusted by anglers who demand quality and performance from their tackle.

Experience the custom-crafted quality that serious anglers trust. The JRI Custom Lures JRI-35 Surface Iron isn't just another jig—it's a hand-crafted tool built to help you catch more fish.

Catch more pelagics with JRI-35 Surface Iron—where custom quality meets proven performance.