Binding: Hardcover
Description: If you market a product service or idea in any business industry or organization you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs a guide to understanding and meeting the needs of consumers whether or not they make those needs clear. An easy - to - follow six - step process developed over the past 15 years can help you address unsolved problems recognize buyer personas quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
Title: Tuned In Uncover The Extraordinary Opportunities That Lead To Business Breakthroughs
Author(s): Scott David Meerman
Publisher: John Wiley & Sons Inc
Barcode: 9780470260364
Pages: 224 Pages
Publication Date: 6/1/2008
Category: Business Strategy