Discover Shiseido's anti-aging solution that gives skin a 40% lifted, firmer, and more even appearance in just one week*. Powered by Japanese neuroscience expertise, the Uplifting and Firming Advanced Cream is now available in a new, lightweight, refillable texture. Suitable for all skin types. Dermatologically tested. Non-comedogenic.

DISCOVER THE NEW EXCLUSIVE FORMULA FROM SHISEIDO

• Patented SafflowerRED: Shiseido's advanced research has developed a patented ingredient that activates the skin's self-regeneration* by strengthening its nutrient balance and helping to combat deep wrinkles and dull skin. Japanese mogami flowers, cultivated in the remote countryside of Yamagata, Japan, provide high-quality extracts known for their special skin-benefiting properties.
• Sustainable and visible results are delivered by ReneuraRED Technology

*In vitro test

UNIQUE TEXTURE & INDULGENT SCENT: Uncover your skin's potential with the Uplifting & Firming Advanced Cream Soft, which combines moisturizing and anti-aging ingredients in a unique and lightweight texture. Scent: Discover the refined and elegant scent of the Japanese orchid and give your skin a timeless Shiseido experience to enhance its potential.

NOW ALSO AVAILABLE AS A REFILL! Using the refill pack reduces plastic waste by up to 79% compared to the previous version.

CONSUMER CONFIRM

• 99% feel that skin firmness improves **
• 94% think the skin looks lifted **
• 100% find that the skin looks more even **
• 96% feel that the cream gently absorbs into the skin, making it instantly smooth and comfortable ***

* Self-assessment of 110 people.

** Consumer test with 110 volunteers. Percentage after 8 weeks

*** Consumer test with 110 volunteers. Percentage immediately after application.

VITAL PERFECTION

Vital Perfection is Shiseido's No. 1* line for women over 45, offering highly effective anti-aging effects supported by a neuroscientific approach. Deep wrinkles and light-induced pigmentation spots are combated. Unleash your inner potential with a highly innovative formula and make your skin radiant!

A SKINCARE ROUTINE TO UNLEASH INNER POTENTIAL:

1. Vital Perfection LiftDefine Radiance Serum

2. Uplifting and Firming Eye Cream

3. Uplifting and Firming Advanced Cream