[what makes it glorious]

Boost your hair's body with Björn Axén Volumizing Shampoo, designed to give fuller, healthier-looking locks.

 [description]

This lightweight volumising shampoo is specially formulated with vegetable rice protein and provitamin B5 (panthenol) to strengthen and moisturise hair without weighing it down. The rice protein works to strengthen hair fibres and improve natural shine while creating noticeable volume, making it perfect for fine hair that tends to get greasy quickly and requires frequent washing.

Provitamin B5 conditions and delivers long-lasting moisture, preventing damage while improving lustre and shine. Part of the volumising series, this vegan, dermatologically-tested formula is hypoallergenic and suitable for all hair types, for both men and women. The sweet, fruity fresh scent adds a pleasant sensory experience to your hair care routine, while the gentle yet effective formula helps maintain longer-lasting volume to give a fuller, healthier appearance.

Benefits

• Rice protein strengthens hair fibres and improves natural shine
• Provitamin B5 conditions and provides long-lasting moisture
• Creates noticeable volume without weighing down fine hair
• Hypoallergenic formula suitable for all hair types
• Vegan and dermatologically tested to give you confidence for sensitive scalps

[how to apply]

Apply to wet hair and scalp. Massage to create a rich lather then rinse thoroughly. Shampoo twice if hair is extra greasy or dirty. Always follow with conditioner. For an improved volumising effect, pair with Björn Axén Volumizing Conditioner.

[glorious tip]

For maximum volume, flip your head upside down when applying shampoo to stimulate the roots and give lift from the scalp.

[ingredients]

Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Phenoxyethanol, Glycol Distearate, Sodium Chloride, Parfum, Laureth-4, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Rice Protein, Panthenol, Benzoic Acid, Lactic Acid, Dehydroacetic Acid, Benzyl alcohol, Formic Acid, Potassium sorbate, Sodium benzoate

[delivery]

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