An advanced anti-aging expert solution with SPF 30 that makes your skin look 43% lifted, firmer, and more even-toned in just one week. ****

Now 4 times more effective than before(**) and refillable, this day cream strengthens the skin's potential all day long.

SHISEIDO TECHNOLOGIES WITH JAPANESE EXPERTISE

Patented SafflowerRED: Helps activate the skin's self-regeneration* with the traditional Japanese Mogami safflower to effectively address skin concerns in women aged 45 and over: dark spots, loss of elasticity, and sagging skin.

ReneuraRED Technology: Our unique technology, based on Shiseido expertise in neuroscience, delivers fast and long-lasting results and reveals the skin's potential.

*In vitro test

CLINICALLY PROVEN RESULTS THAT IMPROVE OVER TIME

• After just 4 hours: +43% more moisture***
• After only 1 week: +43% firmer, tighter and more even complexion****
• After 8 weeks: +53% firmer, tighter and more even complexion*****

CONFIRMED BY WOMEN WITHIN ONE WEEK *

• 92%: Skin firmness is improved
• 86%: Deep wrinkles are less visible
• 89%: The skin appears firmer
• 89%: Skin tone appears more even
• 92%: Skin resilience is improved

* Consumer test with 96 people

** Clinical evaluation of firmness and evenness – 35 women for the Vital Perfection Uplifting and Firming Cream and 54 women for the Advanced Cream

*** Instrumental test with 11 people

****Self-assessment by 96 people

*****Self-assessment by 83 people

Suitable for all skin types. Dermatologically tested. Non-comedogenic.

REFINED TEXTURE & INDULGENT FRAGRANCE

Rich texture: Unleash your skin's potential throughout the day with the Uplifting and Firming Advanced Day Cream SPF 30, which combines moisturizing and anti-aging ingredients in a unique and rich texture.

Fragrance: Discover the refined and elegant scent of the Japanese orchid and give your skin a timeless Shiseido experience to enhance its potential.

WHY USE A CREAM WITH SPF 30?

The day cream with SPF 30 protects against UV damage during the day while promoting brighter, more resilient skin for a firmer appearance. For a visibly improved, age-fighting look, use your day cream in combination with retinol-based products like our Wrinkle Spot Treatment, Eye Cream, and Firming Eye Mask!

VITAL PERFECTION: THE #1 FOR LIFTING AND FIRMING

With advanced anti-aging benefits derived from a neuroscientific approach, Vital Perfection is Shiseido's #1 line for women over 45, specifically targeting deep wrinkles and dark spots. Uncover your inner potential with a revitalizing experience for a clinically improved look and enhanced beauty!

A 3-STEP ROUTINE FOR LIFTED & TIGHTENED SKIN

• Vital Perfection Liftdefine Radiance Serum
• Uplifting and Firming Eye Cream
• Uplifting and Firming Advanced Day Cream SPF 30

NEW REFILLABLE SOLUTION

When using Uplifting and Firming Advanced Day Cream SPF 30, plastic waste is reduced by up to 79%*.

*Compared to the non-refill version