Experience a foundation that moves with you. Shiseido Synchro Skin Self Refreshing Foundation in Cashmere (#260) is a hydrating, long-wearing fluid that delivers a natural, flawless finish all day. Designed for all skin types and active lifestyles, this formula blends seamlessly to keep your complexion looking fresh, even through heat, humidity, and facial movement.

What sets it apart

• ActiveForce technology resists heat, humidity, oil, and daily facial movement so your makeup stays put from morning meetings to evening plans.
• Self-refreshing for 24 hours maintains a vibrant, color-true complexion—from sunrise to nightfall.
• Waterproof & smudge-proof protection that stands up to workouts, outdoor activities, and long days.
• Lightweight, buildable coverage that blends effortlessly without heaviness, allowing you to dial from sheer to medium coverage as needed.
• All-day hydration keeps the skin nourished and comfortable, so makeup looks fresh instead of dry or cakey.
• UV protection helps shield the skin from sun damage during daytime wear.
• Oil-free & fragrance-free formula designed for breathable wear and comfort across sensitive or reactive skin.
• Dermatologist-tested & non-comedogenic, suitable for all skin types, including those prone to breakouts.
• Wide shade range to help you find an easy, true match that blends seamlessly with your undertone.

Who this is for

If you want a base that withstands a busy day—commutes, workouts, and social plans—this foundation is for you. It’s ideal for anyone seeking a breathable, color-true finish that doesn’t feel heavy or clog pores. Suitable for all skin types, including sensitive or acne-prone skin, and designed to stay comfortable from first application to the end of the day.

How to apply

1. Pour a small amount onto the back of your hand or a makeup palette.
2. Dot the product onto the center of the face and blend outward with your preferred tool (fingers, sponge, or brush) for a natural edge.
3. Layer gradually to build coverage without caking—less is more for a truly breathable finish.
4. Set with a light dusting of powder if you want extra longevity or a matte look, or wear alone for a radiant, skin-like glow.
5. Reapply or touch up as needed throughout the day; the self-refreshing formula helps restore color and radiance without a full reapplication.

Real-world results

Wherever your day takes you, expect a complexion that remains moisturized, protected, and beautifully even. The foundation’s color stays true, the finish looks natural rather than flat, and the lightweight texture never feels heavy—even on longer wear. If you’re balancing schedules, workouts, and social plans, this is the base that keeps pace with you.