Brightening Serum - 30ml is a lightweight daily serum designed to revitalize dull skin and even out tone, delivering a brighter, more uniform complexion for those seeking radiant results. At its core are high-impact ingredients that work together to illuminate without heaviness.

Key ingredients that drive real results

• 20.35% Niacinamide — a potent brightening agent that regulates melanin production and distribution, supporting a clearer, more even look while helping to strengthen the skin barrier.
• Rice water from Icheon — sourced rice water that aids in reducing pigment movement, contributing to brighter-looking skin over time.
• Probiotics — designed to support skin balance and address concerns related to hyperpigmentation, promoting a calmer, more uniform tone.

What makes it feel different

This serum blends a lightweight, fast-absorbing texture with a formula that leaves no sticky residue, making it ideal for use under moisturizers and makeup. Its daily-use bottle (30ml) provides a steady, reliable regimen for continuous brightening without weighing the skin down.

How it works

With a high concentration of Niacinamide, the serum targets pigment regulation, helping to minimize the appearance of dark spots and uneven patches over time. The probiotic components support the skin’s microbiome, which can contribute to a more balanced complexion. The rice water element adds an additional brightness-oriented effect, aiding in a more luminous surface without exaggerated shimmer.

How to use

Apply an appropriate amount onto clean skin and gently pat to aid absorption, then follow with your moisturizer. For best results, incorporate this serum into a daily routine, morning or night, and layer sunscreen during daytime use to protect the improved, brighter tone.

Ideal for

Anyone seeking a brighter, more even complexion and improved skin tone without heaviness. It’s particularly beneficial for those dealing with dullness or subtle hyperpigmentation who want a lightweight solution that layers well with other skincare steps.

Practical tips for optimal results

• Pair with a broad-spectrum SPF during the day to protect the emerging brightened tone.
• Consistency matters—use daily to support gradual improvement in uniformity and radiance.
• Follow with a moisturizer to seal in benefits and maintain comfortable hydration.